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Non-suicidal self-injury, youth, and the Internet: What mental health professionals need to know


Non-suicidal self-injury (NSSI) content and related e-communication have proliferated on the Internet in recent years. Research indicates that many youth who self-injure go online to connect with others who self-injure and view others’ NSSI experiences and share their own through text and videos platforms. Although there are benefits to this behaviour in terms of receiving peer support, these activities can introduce these young people to risks, such as NSSI reinforcement through the sharing of stories and strategies, as well as, risks for triggering of NSSI urges. Due to the nature of these risks mental health professionals need to know about these risks and how to effectively assess adolescents’ online activity in order to adequately monitor the effects of the purported benefits and risks associated with NSSI content. This article offers research informed clinical guidelines for the assessment, intervention, and monitoring of online NSSI activities. To help bridge the gap between youth culture and mental health culture, these essentials include descriptions of Community, Social Networking, and Video/Photo Sharing websites and the terms associated with these websites. Assessment of these behaviours can be facilitated by a basic Functional Assessment approach that is further informed using specific recommended online questions tailored to NSSI online and an assessment of the frequency, duration, and time of day of the online activities. Intervention in this area should initially assess readiness for change and use motivational interviewing to encourage substitution of healthier online activities for the activities that may currently foster harm.

Increasing attention is being paid to the nature of Internet use among youth [1], including reasons for these activities [2, 3], and the risks with which they associate [e.g., [4]‐[7]. Recent efforts have focused on understanding the nature of non-suicidal self-injury (NSSI) activity and material on the Internet [8]‐[12]. This includes youth sharing their NSSI experiences through personal websites [9, 11], communication amongst those who self-injure in virtual NSSI communities (e.g., message forums) [12] and major social networks (e.g., Facebook) [8], and sharing images and videos through popular e-platforms such as YouTube [7, 8, 10]. As noted below, findings suggest that there may be benefits, but also several risks associated with some forms of online NSSI content and communication. Mental health professionals working with youth engaging in NSSI need to be aware of these risks.

The objectives of the present paper are to (a) provide a brief review of the current literature examining the nature and scope of NSSI material on the Internet and its potential effect on those accessing the material, and (b) provide clinical guidelines for assessing, intervening, and monitoring a young person’s online NSSI activity. To identify papers, we used the terms: “self-injury,” “self-harm,” “online,” and “Internet,” in Psych-Info, PubMed and Google Scholar. Doing so yielded less than 20 studies, many of which were exclusively qualitative studies (e.g., discourse analysis) and which did not explicitly focus on risks of Internet activity related to NSSI (e.g., discussed how individuals used language to describe NSSI). Only papers explicitly examining or reporting potential risks and benefits associated with online NSSI activity were retained (n = 7); this number is indicative of the early state of this emerging field and highlights the critical need for further empirical investigation in the area. When relevant, we also included unpublished research (e.g., manuscripts under review, peer-reviewed conference presentations).

Non-suicidal self-injury in youth

Non-suicidal self-injury (NSSI) is the direct, deliberate destruction of one’s own body (e.g., cutting, hitting or burning of the skin) in the absence of suicidal intent [13]. NSSI represents a salient mental health issue in adolescents with consistent lifetime prevalence rates of 13.9 to 21.4% [13, 14] and an average of 13 incidents of NSSI occurring in the most recent 12-months among those who have self-injured [15]. NSSI may confer risk for suicide [16, 17] and has numerous concomitants and risks, including: repeated NSSI, physical injury/scarring, dysregulated emotion, and various psychiatric symptoms (e.g., anxiety, depression) [13].

Non-suicidal self-injury, youth, and the internet

Youth and young adults have daily Internet access and engage in more online social networking and video sharing than any other age group [1, 18, 19]. Since these age groups also have the highest NSSI rates [20], and adolescents who self-injure may engage in more online activity than those who do not self-injure [5, 21], it is perhaps not surprising that there has been an influx of NSSI content online in recent years. In 2010, the International Society for the Study of Self-injury (ISSS) recognized the emergence of NSSI activity on the Internet and the importance of research in this area. Online communication about the impact of NSSI e-material has also received media attention. In 2011 alone, there were over 400 news stories published globally, most of which focused on the impact this e-material may have on those who access it [22].

Research indicates that the Internet may represent a preferred medium for otherwise isolated youth and young adults to communicate with others—namely, others who self-injure [9]‐[12, 23, 24]. One part of the Internet’s appeal stems from the anonymous nature of interaction it provides; indeed, research indicates that anonymous e-communication may hold particular appeal for those who experience psychological distress and other emotional difficulties [9, 12, 25, 26] – many of the factors associated with NSSI risk [27].

Benefits of online NSSI activity

The most commonly reported benefit associated with some online NSSI activity is that of social/peer support. Many youth and young adults who self-injure go online to share their NSSI experiences and connect with others who self-injure [10]‐[12, 28]; this may be particularly appealing to individuals who may not feel comfortable discussing their NSSI experiences offline [9, 10, 12]. Furthermore, some research suggests that individuals involved in NSSI e-communities report reductions in NSSI behaviour subsequent to joining these groups [28]. In sum, there seem to be some advantages associated with some forms of online NSSI communication. To this end, more research is needed to determine the extent to which online NSSI activity has benefits and for whom. It will also be important to ascertain what types of online activities have benefits as well as the nature of these benefits (e.g., the impact of social support on NSSI behaviour). Although there may be some benefits associated with online NSSI activity, as discussed next, online NSSI activity may pose several risks.

Risks of online NSSI activity

Shared NSSI experiences & NSSI reinforcement

As noted above, a substantial number of individuals share their NSSI experiences with others through personal websites, discussion boards, general e-communities (e.g., question-and-answer websites), and video-sharing websites [7]‐[10, 12, 23, 24, 28, 29]. Researchers have suggested that the manner by which some individuals share their NSSI experiences online may lead to reinforcement of the behaviour for some individuals when this e-material is repeatedly accessed [7, 9, 10, 12, 29, 30]. This may also occur through virtual communication among those who self-injure. Indeed, bidirectional websites (e.g. discussion forums, video-sharing websites) permit users to not only access NSSI content, but to interact with other users about NSSI [7, 10, 12, 29, 30].

Many NSSI experiences disclosed online contain detailed descriptions of NSSI that emphasize emotional pain and suffering without a recovery-oriented message about prognosis [9, 10]. Oftentimes, NSSI is presented as an effective means to cope with distress [7, 9]. In some cases, NSSI is discussed as not always painful and/or as an unstoppable addiction [9, 31]. In other cases, NSSI may be justified [7, 9] or even glamourized [7, 9, 10]. Messages indicating that NSSI is not always painful and that little can be done to end NSSI may reinforce NSSI behaviour by virtue of impeding the likelihood of help seeking.

In addition to sharing NSSI experiences via personal websites and message boards, many individuals share NSSI videos online. In a descriptive study examining the content of NSSI videos collected at one time point in December, 2009 on YouTube [10], researchers examined 50 videos with a live person (i.e., character videos) and 50 with no live person (i.e., non-character videos). Collectively, these 100 videos represented the most viewed NSSI videos on YouTube (at the time of the study), with a total view count exceeding two million. These videos were favourably rated, as indicated by ratings from the community of users who watched them. The majority of NSSI videos had what the researchers referred to as “informational” (i.e., presented NSSI facts) and/or “melancholic/hopeless” (i.e., emphasized emotional pain) messages. Almost all non-character videos presented graphic NSSI photography, and 14 (of the 50) character videos depicted in-action NSSI. With over 5,000 total videos at the time of the study, “melancholic/hopeless” videos about NSSI that present graphic imagery may not only be frequently viewed, but widely accessible. Similar to text-based NSSI websites, content in online NSSI videos may reinforce NSSI if they are repeatedly viewed by reinforcing the notion that NSSI is a viable response to distress and one that is difficult to overcome.

In a follow-up study, the content of viewers’ comments to these NSSI videos were examined as an index of viewer response [30]. Most responses consisted of viewers sharing their own NSSI experiences; many responses also validated and/or praised uploaders for their videos. Few discussed or mentioned NSSI recovery; most comments indicated that the individual was still injuring. Taken together, multiple messages discussing NSSI experiences without an emphasis on recovery may reinforce NSSI for those who access these comments. Moreover, convergent responses offering praise and validation to videos that are “melancholic/hopeless” and that contain graphic NSSI imagery may further reinforce NSSI – for uploaders as well as those who read these comments and view these videos.

The extent to which NSSI is reinforced through online NSSI activity merits research attention; indeed, this is a critical issue to address, as outlined by several researchers in this growing field [7, 9, 10, 12]. Research in this area should investigate the nature of the relation between online activity related to NSSI and NSSI thoughts and behaviour. In particular, it will be important to examine whether different online activities (e.g., accessing material, uploading material), and materials (e.g., text, imagery) associate with continued NSSI and perceptions of recovery (e.g., viewing recovery as possible, wanting to recover).

Shared NSSI strategies & reinforcement

On many websites and e-forums, NSSI methods and tips about how to conceal the behavior are shared between users [9, 12]. First-aid tips are also shared, including ways to prepare oneself for NSSI (e.g., cleaning a razor) and how to tend to wounds after NSSI (e.g., how to clean a wound) [9]. Adolescents who self-injure and who access this material may therefore be exposed to learning new ways to self-injure, how to prepare for and carry out NSSI, and how to hide this from others (e.g., friends, family). This may thwart the likelihood of help seeking for some individuals. It may also engender the belief that help is not needed for NSSI. Thus, in addition to youth learning new NSSI-related strategies the nature of this content may reinforce NSSI. Similar to the above noted need to examine the phenomenon of NSSI reinforcement, the impact of sharing NSSI strategies should also be studied further. For example, it will be important to understand whether some youth are more influenced by these strategies and whether this associates with aspects of NSSI behaviour (e.g., using new methods to injure).

Triggering NSSI urges

Many websites and e-communities post trigger-warnings [9, 10]. These warnings are intended to warn users that website content may trigger NSSI. That is, as a result of accessing NSSI content, individuals may experience emotional upset, and with that, an increased urge to injure; in turn, this may lead to NSSI engagement. Recent findings provide initial support for this. In a content analysis of personal NSSI websites, several individuals reported on their website that they experienced NSSI urges and even self-injured pursuant to seeing NSSI imagery or reading graphic NSSI descriptions [9]. In another study examining users’ responses to NSSI photographs shared within an e-forum, some individuals reported that seeing NSSI images triggered them and/or would trigger others to self-injure whereas others reported that the images were not triggering [32]. Thus, although online activities as a whole have not been proven to result in self-injury for all viewers, collectively, these findings provide preliminary support for the widespread clinical assumption that some people are triggered by graphic NSSI material. Moreover, these findings indicate the need to further explore how people may be differentially impacted by NSSI images (e.g., who is impacted, how people are impacted).

In summary, it is likely that many individuals who self-injure also engage in online activities related to NSSI. Despite the mentioned benefits associated with these online activities (e.g., support from others, reports of reduction of NSSI), there are also potential risks (e.g., maintenance of the behavior, triggering material). Therefore, it is important for clinicians who work with adolescents who self-injure to consider online activity in assessment and treatment contexts, at least to assess the possible benefit or harm for the particular client – a sentiment echoed in calls from researchers to assess Internet activities of youth who self-injure in clinical contexts [7]‐[9, 12, 29]. Although some general guidance strategies have been offered [8, 29], to date, there is a lack of detailed guidelines pertaining to how Internet activities could be assessed and monitored. An assessment rubric is provided below for professionals working with youth who engage in NSSI concerning their online activities. Of course, the focus on assessing, monitoring and intervening around online activities is done within the broader context of the overall functioning of the youth. It is important to acknowledge that due to the limited research in the area, these guidelines are tentative but empirically informed and derived from research examining approaches used to manage NSSI [27, 33] and problematic online behaviour among youth [34].

Orientation for clinical work

When working with youth who engage in NSSI, the scope and nature of the patient’s online activities must be addressed. However, the precise manner of how to comprehensively assess such online activities is rarely addressed within the literature. Below, the essentials of assessment, intervention, and monitoring are described.

First, in order to effectively interact with youth regarding their online NSSI activities it is important to have a general awareness and understanding of the nature of possible online activities, including general knowledge of the language typically used by youth when describing these activities. Although the majority of youth are extremely knowledgeable about the diversity of potential online activities, some clinicians may be less aware [29]; this may make assessing and monitoring these activities very difficult. These activities fall within the broad categories of Community, Social Networking, and Video/Photo Sharing websites. It is important to acknowledge that these activities may overlap; for example, community websites may also have space for photo sharing. Furthermore, it is essential for clinicians to have knowledge of the language specific to these activities in order to have credibility with youth. Table1 provides descriptions of the different types of activities within each website category (including example websites), with suggested assessment questions associated with these activities. These questions tap into important information and provide clinicians with examples of appropriate, contemporary language for assessing online activities. Clinician familiarization and exploration of activities and websites is recommended.

Table 1 Internet Factsheet: NSSI Related Activities

A second consideration when working with youth around their online NSSI activities is the pervasiveness of online activities in their lives and the discrepancy in perspectives regarding online activities between adolescent culture and that of many mental health professionals. Online activities are an intrinsic part of adolescents’ lives and the use of e-communities and social networking sites for social support concerning any issue is commonplace, whereas for many mental health professionals the pervasiveness of online activities in the lives of their patients is not necessarily relevant, understandable, or recommended. Indeed, for a large number of youth, online interactions are (a) an inherent part of their culture, (b) highly accessible and available, and (c) often very enjoyable. Because online activities are so accepted, pervasive, and rewarding it may be very challenging to stop them - even when assessment suggests they may be harmful. Thus, the assessment, intervention, and monitoring of this behaviour is complex and cannot be avoided by simply asking the patient to stop all online activities.


Assessment of NSSI online activities should follow a basic Functional Assessment approach. Here, youth should be asked to keep their own weekly log (i.e., between sessions) to record all of their online activities. Specifically, the youth should record: (a) events/interactions, thoughts, and feelings that preceded the online activity, (b) the events/interactions online and the thoughts and feelings during the online activity, and the (c) events/interactions, thoughts, and feelings following the online activity. During the next session a broad assessment of online activities can be conducted using the Recommended Questions about Online Activity Section I-Activity Type (Table2), to explore the type of activities enacted. Completing the broad assessment of activities will establish the types of activities, interactions, and material accessed by the adolescent. This may reveal obvious potential triggers for harm, or may suggest a source of support for the youth regarding their recovery attempts. It is important, however, to not limit the assessment to the exploration of activity-type as adolescents may not accurately report, or be aware of, the effects of their online activities on thoughts and mood.

Table 2 Recommended Questions about Online Activity

Next, a brief assessment of the frequency, duration, and time of day of online activities (cumulatively, including all activities) fosters awareness of the extent of the exposure. If it becomes clear online behaviours are disrupting daily life activities (e.g., school, sleep, eating), this is an added concern. Finally, a review of the functional log is essential to understand the function of the online activities and to effectively evaluate the potential harm/benefits of the behaviour to the youth. Evaluating possible antecedents contributing to the youth seeking out unhealthy online activities is useful when reviewing the function log, however, a natural limitation of having a client use a functional assessment to record their online activities is the potential problems with self-report accuracy. While determination of potential harm is a central factor in the log analysis, it is important to recognize that, for some youth, online activities may provide much needed support. Clinicians need to be cautious in assuming that all online activities will pose harm. If the functional analysis reveals behaviours that are clearly impeding the youth from recovery then intervention to change the online activities is needed.


As indicated earlier, altering online activities in youth may be extremely challenging. Asking the youth to stop engaging in the online activities may result in the behavior becoming secretive, which compromises treatment. It is recommended that the first step in attempting to change the behavior is to assess the readiness for change using the stages of change model [35]. The stages of change approach has been used for the treatment of Internet addiction [e.g., [34, 36] and may be useful in approaching youth who are deeply invested in online NSSI activity. A particularly helpful aspect of this approach is motivational interviewing, which enhances the youth’s desire to change his/her online activities. Although motivational interviewing has not been used directly to alter online NSSI activities, Kress and Hoffman [33] have used it to increase motivation to change amongst individuals who self-injure; it has also been used to increase motivation to change among individuals with Internet addiction [34].

In seeking to effect change in online NSSI activities of youth it is suggested that beyond encouraging offline activities, substituting healthier online activities may be more effective than attempting to eliminate online activities altogether. Redirecting youth to healthier online activities with continued monitoring of the effects of these activities through the log review is recommended with the goal of establishing a pattern of online behaviours that is beneficial (and not harmful/triggering) to the youth. From here, each session should include a brief probe concerning online activities, which can be integrated as a part of the overall assessment of the youth’s functioning. Sudden changes in online activities may signal a change in the adolescent’s emotional wellbeing.

Establishing a healthy online behaviour repertoire is significantly aided by providing a list of recommended NSSI websites. Recently, in response to their research examining online NSSI activity by adolescents and young adults, two of the authors developed an outreach website to address concerns about the risks associated with online NSSI activity. This website, Self-injury Outreach and Support, provides empirically based NSSI information and helpful recovery-focused resources to those who self-injure, those who have recovered, caregivers and families, friends, teachers and the health professionals who work with individuals who self-injure. Other websites also provide excellent NSSI resources. Table3 outlines these websites. As online activities change and new websites emerge, it is suggested that clinicians develop a list of recommended activities that are regularly updated for distribution to clients.

Table 3 Websites providing NSSI and mental health resources


Research conducted over the past several years has helped to advance knowledge about the nature of NSSI content and communication on the Internet. Although there may be some benefits associated with some online NSSI activity, there are a number of risks meriting the attention of mental health professionals who work with adolescents who self-injure. When working with youth who engage in both NSSI and related online behaviour, it is important to conduct a comprehensive assessment to gain insight into the types and extent of activities and their corresponding antecedents and consequences. A Functional Assessment can help determine what may be reinforcing about the youths’ online activity and how this may impact NSSI. From here, approaches rooted in the stages of change model [35] and motivational interviewing [33, 35, 36] may be particularly useful when monitoring these activities, reducing the impact of more pernicious online material, and helping adolescents who self-injure develop healthier online behaviours.


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SPL, NLH, NJM and JMD conceptualized the overall organization of the manuscript. SPL wrote the first section and NLH wrote the second. SPL, NLH, NJM and JMD edited the entire manuscript. NJM & JMD developed the tables. All authors read and approved the final manuscript.

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Lewis, S.P., Heath, N.L., Michal, N.J. et al. Non-suicidal self-injury, youth, and the Internet: What mental health professionals need to know. Child Adolesc Psychiatry Ment Health 6, 13 (2012).

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